Meet the GOW system: an innovative training system designed to help you exercise smarter. It consists of a smart sports shirt/bra, a heart rate monitor (the Fitmitter), and an Android/iOS app to capture and track your workouts. There is also an online portal you can use to analyze your performance. The shirt/bra is made of moisture-wicking material and has sensors sewn into its fabric. The heart rate monitor connects to your smart device via Bluetooth and has a battery that lasts up to 15 months.
The companion app lets you track your workouts and challenge other GOW users. You can also use it to measure calories and fat burned. Finally, the online portal lets you create and customize training plans to achieve your desired fitness goals. Not particularly cheap, but this kit is designed to help you get more out of each workout session.